Archive: clarity

Be Careful when Removing “That”

The word “that” is often unnecessary, but not always. Be sure you don’t cause readers to stumble. “Get rid of ‘that’; you don’t need it” is common advice, but as is often true with nuggets of wisdom about writing, it...

Asking Multiple Questions in an Email

If you ask someone multiple questions in an email and she only answers one of them, there probably is a reason why. It is because you didn’t do enough to ensure that the message contained more than one question. As writers, we all need to remember that when a...

Persuasive Writing: Overcoming Resistance to Your Message

If you want to persuade someone to say yes, improving the positive features of your offer is not the only way to overcome resistance. When people make decisions, they often have mixed feelings because there are pros and cons to almost everything. So they balance the...