At the top of the abstraction ladder are obscure terms and concepts that leave you in a fog; at the bottom is concrete language that people can visualize. You see a promo for a “virtual knowledge transfer event” and then realize it’s a webinar. You...
Summary paragraphs are helpful to readers, but while many people have heard of them, few people actually write them. In an email of several paragraphs, a formal memo, or a report, the opening paragraph should give the reader a window into what the entire memo is...
If you are trying to persuade someone in a written message or speech, they need to carefully consider your position. And for them to take the time to do it, the issue must be personally relevant. Social psychology experiments show that persuasion does not occur when...
Expository writing might sound like a lofty term for some kind of literature, but it’s what we do every day in business: inform, clarify, simplify. In high school, I thought the word prose was an academic term, but it actually applies to any sentence you write....
A successful persuasive message depends not only on what you say but on where you say it. Strategically positioning your best information is important. In most cases, if you are advocating one position over another and you have a strong argument, or if you have ion,...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.