We like to think that when we write in snippets, we are faster and perhaps even more concise than in a longer message, but how much time are we saving? Here is what frequently happens. Cindy sends Sam a short sentence, maybe two, in a text message about the agenda for...
A Boston Globe article, http://is.gd/5GT3jN, explains the challenges that the Plain English movement faces in Washington. Congress, lawyers, and bureaucrats try to justify fuzzy writing, but it is difficult to defend. Among the reasons given are these: If something is...
People frequently are unsure whether to put a comma before “and,” but how about using a comma before such words as because, when, where, and who? Essential clause – Words that are an integral part of the main thought of a sentence form an essential clause, and...
Having a conversational tone is important, as long as it doesn’t hinder efficiency. The reader needs to know quickly why you are writing. Too often, messages are chatty at the beginning, either because people want to convey a friendly tone or because they...
A feature story, unlike a fact-based article or email, contains no core news element to focus the reader’s attention, so you need a different technique to pull the reader in. Try stirring the reader’s curiosity. If she reads the first paragraph and is asking, Why did...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.