People frequently ask about the difference between that and which, and some situations can be puzzling. Use that when you are distingushing one from others similar to it. When you write, “I own the blue car that is parked out front,” you are...
On the TV news, a headline on the screen said, “Job growth grinds to a halt.” Why do so many things end by “grinding to a halt”? Or when they end suddenly, they always come to a “screeching halt.” In their impulse to be colorful, writers often reach for...
A major flaw in writing is that the message is not focused on one idea. A writer has an abundance of information but does not consider what he or she wants to accomplish and does not ask important questions about the audience. High-quality writing takes time. When...
Jobs sometimes become tedious and boring when every day is the same, and that is also true with reading. When the writing offers no variation in sentence length, the repetition is monotonous. The simplest of sentence structures is tolerable in a children’s story: This...
The word “that” is often unnecessary, but not always. Be sure you don’t cause readers to stumble. “Get rid of ‘that’; you don’t need it” is common advice, but as is often true with nuggets of wisdom about writing, it...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.