A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. Business professionals and students are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is...
A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...
If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...
If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many writers write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black...
Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken O’Quinn is the best writing coach I have ever worked with.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers