Archive: corporate writing
PR Writing Tip: Your Sentences May Be TOO Long
A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...
Public Relations Writing Tip: Use Flattery to Persuade
If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...
Business Writing Tip: Focus on Paragraph Unity and Length
If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many writers write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black...
Use this Resource to Write a Strong Headline and Strong Lead
Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is...By Ken O’Quinn
Focus on Them
Perfect Phrases for Business Letters (McGraw-Hill)
TD at Work — Business Writing for Managers
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Perfect Phrases for Business Letters (McGraw-Hill)
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
TD at Work — Business Writing for Managers
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
Current Blog Post
Add Punch to Your Writing with Sentence Variety, Rhythm, and Emphasis
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …