corporate writing | Writing with Clarity

Should You Ditch Laptop Note-Taking?

Nov 8, 2017 | Communication

A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. Business professionals and students are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is...

PR Writing Tip: Your Sentences May Be TOO Long

Sep 19, 2017 | Effective Writing

A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...

Public Relations Writing Tip: Use Flattery to Persuade

Sep 11, 2017 | Persuasion

If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...

Business Writing Tip: Focus on Paragraph Unity and Length

Sep 5, 2017 | Effective Writing

If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many writers write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black...

Use this Resource to Write a Strong Headline and Strong Lead

Aug 14, 2017 | Effective Writing

Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is...