Archive: corporate writing

Should You Ditch Laptop Note-Taking?

Should You Ditch Laptop Note-Taking?

Nov 8, 2017 | Communication

A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. Business professionals and students are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is...
PR Writing Tip: Your Sentences May Be TOO Long

PR Writing Tip: Your Sentences May Be TOO Long

Sep 19, 2017 | Effective Writing

A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...
Public Relations Writing Tip: Use Flattery to Persuade

Public Relations Writing Tip: Use Flattery to Persuade

Sep 11, 2017 | Persuasion

If you want someone to comply with your request, try using flattery to persuade.   Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...