Archive: corporate writing

Don’t Slow Down Your Reader with this Mistake

Don’t Slow Down Your Reader with this Mistake

Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with  … said Pam...
Cliches Make Corporate Writing Dry as a Bone

Cliches Make Corporate Writing Dry as a Bone

Time-worn phrases give your writing a boring tone that lacks originality.   Corporate writing is laced with such expressions as win-win, team effort, paradigm shift, and game changer. As a reader, you wonder, is the writer really that dull? Cliches are...
Think Like a Writer AND an Editor

Think Like a Writer AND an Editor

The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think...