Archive: credibility

Persuasive Writing Tip: It’s Not Just About the Message

Persuasive Writing Tip: It’s Not Just About the Message

If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive...
Being Likable Can Make You More Credible

Being Likable Can Make You More Credible

To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and...

Persuasive Writing: Beware of Powerless Language

When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...