A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. Business professionals and students are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is...
Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with … said Pam...
We could live without some commas, but eliminating all of them would hinder clarity, and people would waste time rewriting the sentence just to avoid using them. A linguist at Columbia, John McWhorter, says that many text messages and email illustrate that most commas...
In some cases, simplifying writing is particularly important, and no one should fear that they are “dumbing it down.” Readers rarely spend much time on a given page, unless they have a particular reason to dig deeply or unless they know they are on the one...
Crafting a clear, well-organized message requires that you ask a few important questions and think before you start writing. Resist the impulse to plunge into every communication and immediately start typing. Asking questions about your message and the audience can...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken O’Quinn is the best writing coach I have ever worked with.