Archive: effective email writing

Grab Attention Quickly in Your Email

Grab Attention Quickly in Your Email

Opening most messages with a summary of the key points provides a valuable framework for the reader. When you open a proposal, whether it’s three pages or 30, the first thing you see is an executive summary, which orients the reader to what the proposal...
Don’t Fall Into the Email Subject Line Trap

Don’t Fall Into the Email Subject Line Trap

One of the biggest reasons people do not read email messages is because writers are careless about subject lines and, as a result, fail to pull the reader in. The subject line is the first place you are communicating with a reader, the first time you are saying to the...
Tone it Down! Avoid a Biting Tone in Email

Tone it Down! Avoid a Biting Tone in Email

The tone of email continues to have destructive consequences in the workplace. Exercising restraint and using good judgment can bring long-term benefits.   Conveying disappointing or unpleasant news will always be necessary, and although such information often...
Five Things Readers Want in an Email

Five Things Readers Want in an Email

If you want to connect with readers, pay attention to five things they want in an email. Business professionals waste an enormous amount of time dealing with the same information two or three times because messages are poorly written the first time. The reader, unable...