Archive: effective writing

Tips to Write Quotes that Come Alive

Tips to Write Quotes that Come Alive

Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
Giving Thanks May Be Persuasive

Giving Thanks May Be Persuasive

Thanksgiving is just the start of the season of giving. Although it is traditional to give thanks as we gather at the dinner table this year, we also need to remember to give thanks where we work and in our corporate writing.  As a leader, corporate communicator, or...
Persuasive Writing Tip: Express Displeasure Politely

Persuasive Writing Tip: Express Displeasure Politely

Learning to express displeasure politely invites a civilized discussion and increases the likelihood that the other person will accept your point of view. This was a lesson that a Harvard Business School professor apparently did not consider before sending a series of...
PR Writing Tip: Your Sentences May Be TOO Long

PR Writing Tip: Your Sentences May Be TOO Long

A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...