Archive: effective writing

Interviewing Skills: a Key to Effective Writing

An essential component behind good writing is the ability to elicit informative answers from people you talk to. In corporate writing, as in journalism, good interviewing skills are critical because they help determine the quality of your content. We are not talking...

Punch Up Your Writing by Carefully Choosing Words

Descriptive details are what convey meaning, and they are as important in an email message as they are to a feature story or news release. At the heart of good description is a careful choice of verbs and nouns. When someone says, “We need to finalize the contract,”...