Archive: effective writing

Energize Your Writing; Uncover Buried Verbs

Verbs invigorate sentences and make writing lively and emphatic, but those action words often suffocate inside mushy nouns. We deprive ourselves of the chance to energize a sentence when we say They provided recommendations for improvements to our customer...

Reaching the Unmotivated: Persuading People Who Don’t Care

When you are making a persuasive appeal, your audience might be supportive or opposed, but what about people who simply don’t care? Influencing people who are indifferent and unmotivated requires different tactics. These are not always people you can ignore, because...

Bring Writing Alive by Varying Your Sentences

Jobs sometimes become tedious and boring when every day is the same, and that is also true with reading. When the writing offers no variation in sentence length, the repetition is monotonous. The simplest of sentence structures is tolerable in a children’s story: This...