If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one...
Using text messaging as a communication tool in hiring might be practical, but remember that writing leaves an impression. A recent story in the Wall Street Journal said some companies are turning to texting to communicate with prospects, because it is more convenient...
Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with … said Pam...
Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that...
Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken O’Quinn is the best writing coach I have ever worked with.
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.