Archive: effective writing

Persuasive Writing Tip: Focus on the Number of Readers

Persuasive Writing Tip: Focus on the Number of Readers

If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one...
Use Judgment when Texting to Candidates

Use Judgment when Texting to Candidates

Using text messaging as a communication tool in hiring might be practical, but remember that writing leaves an impression. A recent story in the Wall Street Journal said some companies are turning to texting to communicate with prospects, because it is more convenient...
Don’t Slow Down Your Reader with this Mistake

Don’t Slow Down Your Reader with this Mistake

Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with  … said Pam...
Tips to Identify and Avoid Powerless Communication

Tips to Identify and Avoid Powerless Communication

Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that...
How to Make Your Writing Relevant to the Reader

How to Make Your Writing Relevant to the Reader

Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...