Crafting a clear, well-organized message requires that you ask a few important questions and think before you start writing. Resist the impulse to plunge into every communication and immediately start typing. Asking questions about your message and the audience can...
Avoid abbreviations when writing an opening paragraph if the reader has no context. Focus instead on what the product does. Employees everywhere complain about the pervasive use of abbreviations. They can be a useful shorthand that saves you from writing out names of...
When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Dashes are not a one-size-fits-all answer each time you need to pause. People frequently use dashes interchangeably with the comma: Anytime they want to pause, they just toss in dashes without realizing that the nature of the information dictates whether a dash is...
Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving. The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken O’Quinn is the best writing coach I have ever worked with.
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.