Archive: effective writing

Simplify Writing by Limiting Acronyms

Simplify Writing by Limiting Acronyms

Avoid abbreviations when writing an opening paragraph if the reader has no context. Focus instead on what the product does. Employees everywhere complain about the pervasive use of abbreviations. They can be a useful shorthand that saves you from writing out names of...
Crafting Leads that Grab Readers

Crafting Leads that Grab Readers

When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Punctuation Puzzler: When to Use a Dash

Punctuation Puzzler: When to Use a Dash

Dashes are not a one-size-fits-all answer each time you need to pause. People frequently use dashes interchangeably with the comma: Anytime they want to pause, they just toss in dashes without realizing that the nature of the information dictates whether a dash is...
Clear, Graceful Writing

Clear, Graceful Writing

Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving.   The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...