Archive: effective writing

Overcoming Writer’s Block

Overcoming Writer’s Block

To break out of writer’s block, relax your mind and put something on the screen, even if it’s just a few words. When you look at the swarm of email that fills your inbox every day, you wouldn’t think that anyone had trouble with writer’s block,...
Cliches Make Corporate Writing Dry as a Bone

Cliches Make Corporate Writing Dry as a Bone

Time-worn phrases give your writing a boring tone that lacks originality.   Corporate writing is laced with such expressions as win-win, team effort, paradigm shift, and game changer. As a reader, you wonder, is the writer really that dull? Cliches are...
Five Things Readers Want in an Email

Five Things Readers Want in an Email

If you want to connect with readers, pay attention to five things they want in an email. Business professionals waste an enormous amount of time dealing with the same information two or three times because messages are poorly written the first time. The reader, unable...