May 23, 2016 | Effective Writing
Good writing is built on substantive details that come from asking the right questions. With a deadline looming, writers often panic upon discovering that they are missing important information. Perhaps they forgot particular details during their research, or maybe...
Feb 8, 2015 | Effective Writing
Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering,...
Sep 9, 2013 | Effective Writing
Communications people routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are intended to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or...
May 24, 2012 | Effective Writing
The best feature writing in America is on the front page of the Wall Street Journal, and one recent story showed why. It contained a technique that good writers use to pull readers in. The lead paragraph made you want to keep reading because it stirred your...
Oct 26, 2011 | Effective Writing
Writing a strong opening paragraph on a feature story is a challenge, even for great writers, because making it interesting enough to engage readers is a high standard to meet. Asking yourself some questions about your topic can be helpful. What writers frequently do...