Good writing is built on substantive details that come from asking the right questions. With a deadline looming, writers often panic upon discovering that they are missing important information. Perhaps they forgot particular details during their research, or maybe...
Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering,...
Communications people routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are intended to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or...
The best feature writing in America is on the front page of the Wall Street Journal, and one recent story showed why. It contained a technique that good writers use to pull readers in. The lead paragraph made you want to keep reading because it stirred your...
Writing a strong opening paragraph on a feature story is a challenge, even for great writers, because making it interesting enough to engage readers is a high standard to meet. Asking yourself some questions about your topic can be helpful. What writers frequently do...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken O’Quinn is the best writing coach I have ever worked with.