The best feature writing in America is on the front page of the Wall Street Journal, and one recent story showed why. It contained a technique that good writers use to pull readers in. The lead paragraph made you want to keep reading because it stirred your...
A feature story, unlike a fact-based article or email, contains no core news element to focus the reader’s attention, so you need a different technique to pull the reader in. Try stirring the reader’s curiosity. If she reads the first paragraph and is asking, Why did...
By Ken O’Quinn
Focus on Them
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Perfect Phrases for Business Letters (McGraw-Hill)
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
TD at Work — Business Writing for Managers
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.