May 24, 2012 | Effective Writing
The best feature writing in America is on the front page of the Wall Street Journal, and one recent story showed why. It contained a technique that good writers use to pull readers in. The lead paragraph made you want to keep reading because it stirred your...
Nov 29, 2011 | Effective Writing
A feature story, unlike a fact-based article or email, contains no core news element to focus the reader’s attention, so you need a different technique to pull the reader in. Try stirring the reader’s curiosity. If she reads the first paragraph and is asking, Why did...