Archive: how to influence an audience

Tapping the Audience’s Emotions: A Key to Persuasion

Tapping the Audience’s Emotions: A Key to Persuasion

Aristotle said that to be persuasive, you must have the ability to move an audience emotionally, because people often do not make decisions logically. As I mentioned in a recent post, one way to tap emotions is through flattery. Another tactic is to ask for things in...