What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of...
President Obama’s decision to replace the term “income inequality” reflects the importance of choosing words carefully to influence your audience. The president decided to tweak his message to give it a more positive tone, so he began using such...
To persuade someone to do (or not to do) something, suggest that she consider a possible negative outcome. Expecting regret can bring compliance. Pretend you sell car insurance, and you urge a customer to buy a policy. It’s possible he will decline, even if he...
An op-ed piece is a great opportunity to gain exposure for a CEO and raise awareness of an issue, but opinion writing is challenging. Commentaries and editorials are not like ordinary news writing or feature writing. Op-ed writing requires a well-crafted argument that...
If you want to persuade someone to say yes, improving the positive features of your offer is not the only way to overcome resistance. When people make decisions, they often have mixed feelings because there are pros and cons to almost everything. So they balance the...
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.