Archive: influencing an audience

Two Persuasion Principles that Moved People to Vote

Get-out-the-vote campaigns succeeded because of two persuasion principles A low voter turnout is a hallmark of mid-term elections, so a huge push in the fall to motivate people to go to the polls relied on two persuasion principles. The group America Votes sent...

Writing that Persuades: Urge the Audience to Expect Regret

To persuade someone to do (or not to do) something, suggest that she consider a possible negative outcome. Expecting regret can bring compliance. Pretend you sell car insurance, and you urge a customer to buy a policy. It’s possible he will decline, even if he...

Reaching the Unmotivated: Persuading People Who Don’t Care

When you are making a persuasive appeal, your audience might be supportive or opposed, but what about people who simply don’t care? Influencing people who are indifferent and unmotivated requires different tactics. These are not always people you can ignore, because...