A strong opening is important to a persuasive appeal because it focuses the audience’s attention, but then what do you do to influence them the rest of the way? The challenge in a persuasive message is to make it compelling enough that it will be memorable and will...
A major flaw in writing is that the message is not focused on one idea. A writer has an abundance of information but does not consider what he or she wants to accomplish and does not ask important questions about the audience. High-quality writing takes time. When...
Capturing interest at the start of a message is important, but in persuasive writing, you also need to sustain the audience’s attention throughout the message. That’s how you influence people’s thinking and motivate them to accept your ideas. Here...
When you are trying to persuade someone to accept your point of view, where you position certain information in a message sometimes can make a difference. Let’s say you have two ideas for solving a problem, A and B, and you want the reader will choose B. Should...
By Ken O’Quinn
Focus on Them
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Perfect Phrases for Business Letters (McGraw-Hill)
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
TD at Work — Business Writing for Managers
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.