Nov 23, 2015 | Persuasion
What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of...
Feb 10, 2014 | Effective Writing
President Obama’s decision to replace the term “income inequality” reflects the importance of choosing words carefully to influence your audience. The president decided to tweak his message to give it a more positive tone, so he began using such...
Jan 26, 2014 | Effective Writing, Persuasion
People often perceive persuasion and propaganda to be one and the same, but there are important distinctions. Both are tools that attempt to influence an audience’s thinking, and it’s true that cult leaders and dictators are among the best persuaders because they use...
Oct 10, 2013 | Effective Writing
An op-ed piece is a great opportunity to gain exposure for a CEO and raise awareness of an issue, but opinion writing is challenging. Commentaries and editorials are not like ordinary news writing or feature writing. Op-ed writing requires a well-crafted argument that...