Archive: persuasion

Persuasive Writing: Make the Message Relevant

If you are trying to persuade someone in a written message or speech, they need to carefully consider your position. And for them to take the time to do it, the issue must be personally relevant. Social psychology experiments show that persuasion does not occur when...

Influencing Your Audience: Ask People for their Plan

When a manager wants to motivate an employee to reach her goals, it isn’t enough to simply encourage her. Instead, ask her to explain how she intends to do it. Prodding someone to explain how they intend to follow through is good for converting intentions into...