Archive: persuasion

Persuasive Writing: Beware of Powerless Language

When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...
Tapping the Audience’s Emotions: A Key to Persuasion

Tapping the Audience’s Emotions: A Key to Persuasion

Aristotle said that to be persuasive, you must have the ability to move an audience emotionally, because people often do not make decisions logically. As I mentioned in a recent post, one way to tap emotions is through flattery. Another tactic is to ask for things in...