persuasion | Writing with Clarity

Reaching the Unmotivated: Persuading People Who Don’t Care

Jul 28, 2011 | Persuasion

When you are making a persuasive appeal, your audience might be supportive or opposed, but what about people who simply don’t care? Influencing people who are indifferent and unmotivated requires different tactics. These are not always people you can ignore, because...

Know What You Want to Say

Jul 21, 2011 | Effective Writing

A major flaw in writing is that the message is not focused on one idea. A writer has an abundance of information but does not consider what he or she wants to accomplish and does not ask important questions about the audience. High-quality writing takes time. When...

Influencing Your Audience: Making Your Persuasive Message Stick

Jun 17, 2011 | Persuasion

Capturing interest at the start of a message is important, but in persuasive writing, you also need to sustain the audience’s attention throughout the message. That’s how you influence people’s thinking and motivate them to accept your ideas. Here...

Persuasive Positioning: Where to Put Your Best Idea

Jun 9, 2011 | Effective Writing, Persuasion

When you are trying to persuade someone to accept your point of view, where you position certain information in a message sometimes can make a difference. Let’s say you have two ideas for solving a problem, A and B, and you want the reader will choose B. Should...