When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...
Aristotle said that to be persuasive, you must have the ability to move an audience emotionally, because people often do not make decisions logically. As I mentioned in a recent post, one way to tap emotions is through flattery. Another tactic is to ask for things in...
By Ken O’Quinn
Focus on Them
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Perfect Phrases for Business Letters (McGraw-Hill)
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
TD at Work — Business Writing for Managers
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.