Archive: persuasive writing strategies

Being Persuasive: It’s about the “we”

Being Persuasive: It’s about the “we”

Sep 14, 2016 | Persuasion

An important way to be more persuasive is to develop a sense of connectedness with your audience. Creating a connection with the other person (or people) based on what you have in common creates a powerful sense of “we,” says Robert Cialdini, the Arizona State...