Archive: PR writin

Writing Lively Quotes

Communications people routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are intended to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or...

Interviewing Skills: a Key to Effective Writing

An essential component behind good writing is the ability to elicit informative answers from people you talk to. In corporate writing, as in journalism, good interviewing skills are critical because they help determine the quality of your content. We are not talking...