Nov 27, 2017 | Effective Writing
Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
Nov 14, 2017 | Effective Writing
People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
May 23, 2016 | Effective Writing
Good writing is built on substantive details that come from asking the right questions. With a deadline looming, writers often panic upon discovering that they are missing important information. Perhaps they forgot particular details during their research, or maybe...
Jan 27, 2016 | Editing, Effective Writing
The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think...