Archive: public relations

Tips to Write Quotes that Come Alive

Tips to Write Quotes that Come Alive

Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
Public Relations Tips: What Makes a Great News Story?

Public Relations Tips: What Makes a Great News Story?

People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
Think Like a Writer AND an Editor

Think Like a Writer AND an Editor

The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think...