Nov 27, 2017 | Effective Writing
Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
Apr 8, 2014 | Effective Writing
Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with … said Pam...
Oct 6, 2013 | Effective Writing
When it appears that two punctuation marks are necessary at the end of a quote, many writers scratch their heads. Consider this example: Can you imagine how people felt when she yelled, “I refuse to listen to this!” Many people are inclined to put a...
Sep 9, 2013 | Effective Writing
Communications people routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are intended to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or...