Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with the same structure and length. But everyday business writing doesn’t need to read like a children’s book. The simplest sentence...
When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering,...
A feature story, unlike a fact-based article or email, contains no core news element to focus the reader’s attention, so you need a different technique to pull the reader in. Try stirring the reader’s curiosity. If she reads the first paragraph and is asking, Why did...
Writing a strong opening paragraph on a feature story is a challenge, even for great writers, because making it interesting enough to engage readers is a high standard to meet. Asking yourself some questions about your topic can be helpful. What writers frequently do...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken O’Quinn is the best writing coach I have ever worked with.
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.