Archive: writing with clarity

Effective Writing – Conversational and Concise

“Write the way you talk” is good advice for being conversational, but not necessarily for being concise. That’s because the way you talk is anything but concise. Conversational writing has a simplified, relaxed quality, and you might read your...

Quoting Speakers: Be Sure the Quotes are Accurate

Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information. Incorrect information diminishes the integrity of...

Influence Your Audience: Using Words Persuasively

President Obama’s decision to replace the term “income inequality” reflects the importance of choosing words carefully to influence your audience. The president decided to tweak his message to give it a more positive tone, so he began using such...