Archive: writing with clarity

Ask Important Questions Before Writing

Many messages fail to deliver what the reader needs because the writer failed to ask important questions before writing. Writers frequently realize that key details are missing. They notice it before they have reached the end, they realize it during the editing phase,...

Be Careful when Removing “That”

The word “that” is often unnecessary, but not always. Be sure you don’t cause readers to stumble. “Get rid of ‘that’; you don’t need it” is common advice, but as is often true with nuggets of wisdom about writing, it...

To Engage Readers, Establish a Clear Path

Engaging readers in your article or email means providing a clear sense of direction at the beginning. In addition to being interesting, the opening sentences of an article, blog post, or even email need to be honest. Whatever you set the reader up for, you need to...