When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...
People are familiar with using a comma before and, but, or so, but however, nevertheless, and furthermore are a different kind of connecting word and can be more problematic. Nearly three dozen words that appear at the start of a sentence and in the middle serve a...
A strong opening is important to a persuasive appeal because it focuses the audience’s attention, but then what do you do to influence them the rest of the way? The challenge in a persuasive message is to make it compelling enough that it will be memorable and will...
We like to think that when we write in snippets, we are faster and perhaps even more concise than in a longer message, but how much time are we saving? Here is what frequently happens. Cindy sends Sam a short sentence, maybe two, in a text message about the agenda for...
A Boston Globe article, http://is.gd/5GT3jN, explains the challenges that the Plain English movement faces in Washington. Congress, lawyers, and bureaucrats try to justify fuzzy writing, but it is difficult to defend. Among the reasons given are these: If something is...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.