Archive: writing with clarity

Persuasive Writing: Beware of Powerless Language

When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...

Writing on Mobile Devices: Where is the Efficiency?

We like to think that when we write in snippets, we are faster and perhaps even more concise than in a longer message, but how much time are we saving? Here is what frequently happens. Cindy sends Sam a short sentence, maybe two, in a text message about the agenda for...

Writing Simply Doesn’t Need to Be So Complicated

A Boston Globe article, http://is.gd/5GT3jN, explains the challenges that the Plain English movement faces in Washington. Congress, lawyers, and bureaucrats try to justify fuzzy writing, but it is difficult to defend. Among the reasons given are these: If something is...