People frequently are unsure whether to put a comma before “and,” but how about using a comma before such words as because, when, where, and who? Essential clause – Words that are an integral part of the main thought of a sentence form an essential clause, and...
Having a conversational tone is important, as long as it doesn’t hinder efficiency. The reader needs to know quickly why you are writing. Too often, messages are chatty at the beginning, either because people want to convey a friendly tone or because they...
A feature story, unlike a fact-based article or email, contains no core news element to focus the reader’s attention, so you need a different technique to pull the reader in. Try stirring the reader’s curiosity. If she reads the first paragraph and is asking, Why did...
We don’t need to endlessly debate the “comma-before-and” issue. It all comes down to clarity. If the comma is necessary to ensure that the meaning of the sentence is clear to the reader, then use it. If it is not necessary, you are not obligated...
Writing a strong opening paragraph on a feature story is a challenge, even for great writers, because making it interesting enough to engage readers is a high standard to meet. Asking yourself some questions about your topic can be helpful. What writers frequently do...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken O’Quinn is the best writing coach I have ever worked with.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.