When you want to persuade your audience to accept your idea, you can try to creatively make your idea more appealing. But a better approach might be to focus on why the audience is resistant.
Strategist-article-persuasion
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
