Workshops

Our four main workshops reach across industries—defense, financial services, pharmaceutical, oil, and technology—and there are sessions aimed at different audiences. Some are for people who want to improve their broad professional writing skills; other sessions are aimed at corporate communications and public relations professionals.


Persuasive Writing Workshop

Business professionals are frequently called on to craft messages that influence an audience. It is essential to being a competent communicator in business. But how do you sway people? How do you induce them to accept your point of view? Most people struggle to be persuasive, in writing or speaking.

This workshop explores tactics of social influence that psychologists have found to be effective in creating behavior change. We will discuss how to open a message when the audience is resistant, and how to hold their attention so that your message resonates. We will discuss principles of behavioral psychology that explain why people take action, why they accept certain beliefs, and what prompts them to change their mind.. Learn more about the Persuasive Writing Workshop.

Crafting a Compelling Message Workshop

As a Corporate Communications or PR professional, you constantly need to keep your writing fresh, to sharpen old skills and find new ways to engage readers with lively stories, press releases, blog posts, articles, media pitches, and internal messages.

In this stimulating workshop, you will gain new tools and insights to deepen your knowledge of the writing craft and to help you master new writing skills. Whether you are a seasoned pro or a communicator new to the profession, you will invigorate your writing and gain greater confidence in this enlightening session. Learn more about the workshop, Crafting a Compelling Message.

Effective Business Writing

Whether you are writing for an internal audience or for the media, as a professional communicator, you need to engage readers with lively stories.   For managers, staff, administrative assistants, engineers, writing is an important part of your job, and you can’t avoid it. Whether you are writing an e-mail, a formal memo, a report, or a performance review, polished professional writing has certain qualities.

Gain the tips, techniques, and insights you need to explain complex ideas, propose solutions to problems, manage projects, and motivate people. Learn more about the workshop, Effective Business Writing.

The Language of Leaders: Using Motivational Communication to Inspire

People are often promoted to manager positions because of their experience, expertise, and problem-solving ability, and not so much for their communication skills. But managing is about getting results, and the effective use of language is what inspires people to perform at a higher level.

This session explores motivational language theory, which embraces three types of language that a manager should use to motivate employees and build stronger relationships. It is not strategy and tactics that are the keys to a manager’s success; it’s what she says to her employees that directly affects motivation and leads to better worker outcomes. Learn more about the workshop on The Language of Leaders.

Being an Effective Editor: How to Coach Your Writers

As many PR professionals and corporate communicators are promoted and begin to manage teams, they suddenly find themselves responsible for the quality of writing their staff produces. With no training or preparation for the role of editor, they scramble to understand how to help people improve.

This workshop helps managers get the most out of their writers by developing an atmosphere where people feel like they are growing and thriving as writers and are not simply getting their material slashed with red ink.  Learn more about the workshop on Being an Effective Editor.

Services

  • Individual coaching – Usually delivered as part of a two-day program, with the first day devoted to a group workshop and the second day set aside for individual sessions.
  • Editorial services – Writing and editing memos, short reports, feature articles, intranet news stories, or media releases.

For editorial services, or to schedule a writing program with coaching services, contact Ken O’Quinn.

By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.


Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.


TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations

Want to polish your team's communication skills?

Ken O’Quinn is the best writing coach I have ever worked with.

Karen BartuchGlobal Operations LeaderPricewaterhouseCoopers