Crafting a Compelling Message Workshop

Reaching Your Readers: Crafting Stories and Messages that Get Attention

As a Corporate Communications or PR professional, you constantly need to keep your writing fresh, to sharpen old skills and find new ways to engage readers with lively stories, press releases, blog posts, articles, media pitches, and internal messages.

In this stimulating workshop, you will gain new tools and insights to deepen your knowledge of the writing craft and to help you master new writing skills. Whether you are a seasoned pro or a communicator new to the profession, you will invigorate your writing and gain greater confidence in this enlightening session.

Here are a few highlights of what you will learn:

  • Understand what defines news and what determines a good story.
  • Establish a sense of direction in your writing by brainstorming your ideas.
  • Sharpen your interviewing skills so that you get people to talk.
  • Understand the finer points of strong leads that draw people in.
  • Write effective headlines that invite readers to click.
  • Use three techniques Wall Street Journal writers use to simplify complex information.
  • Build rhythm and variety into your sentences.
  • Trim the flab: Know what to include and what to cut.
  • Edit effectively using a three-step process.

Here are a few questions you will be able to answer:

  • When I have a mountain of notes, old clips, and printouts, how do I make sense of it all?
  • How can I get people I interview to explain things clearly?
  • How can I write leads that truly capture attention?
  • How is a story structured differently from a memo?
  • If I collect a lot of information during my research, how do I decide what to leave out?
  • What is the difference between editing and proofreading?

To learn more or to get details on pricing and schedules, please complete our contact form or call 207-846-7600.

By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.


Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.


TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

Current Blog Post

Praise from Clients

What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America

Want to polish your team's communication skills?