Persuasive Writing Workshop

The Power of Persuasion: Moving an Audience to Yes

When asked to craft a persuasive message, many people quickly think about being polite, but being persuasive requires more than please and thank you.

Business professionals are called on frequently to write persuasive messages. Perhaps they want to convince senior management that their idea is better than someone else’s, or maybe they need to persuade employees to change their opinion of a new policy. Persuasive appeals often require overcoming resistance or swaying those who are sitting on the fence.

This workshop will explore tactics that behavioral psychologists have found to be effective in motivating people to comply with requests or change their point of view.

Here are topics we will discuss:

  • Why credibility is essential to influencing others
  • What it really means to analyze your audience
  • How you can open a message when readers/ listeners are resistant
  • How you can hold the audience’s attention and influence their thought process
  • How you can use five social influence tactics to move someone to your point of view

To learn more or to get details on pricing and schedules, please complete our contact form or call 207-232-7563.

By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.

Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.

TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions

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